MY Story Pitch
Posted by tiffany613 on November 7, 2006
1. What is the story?
About McDonald’s became popular and booming again
· Hamburger giant’s shares soar to six year high
· Opponents claim healthy living move is cosmetic
· Fat became the most serious problem in UK, especially the kids
2. Why tell it now?
According to one recent report, net income of McDonald’s rose 15% to $834.4m (£446m) in the three months to the end of September, compared with $735.4m in the same period a year earlier.
On the other hand, 16 October is the “Global Day of Action Against McDonalds”
3. How am I going to do it?
I’ll do the context analysis and go to McDonald’s restaurants in Cardiff, and interview some customers (the olds, the parents and the young) in the restaurant.
matthew said
This could be good but you need to capture the local angle – obesity in S. Wales is a real problem.
Talk to local health/food experts. Also there was a story this week about how children are skipping new “healthy” school lunches in favour of fatty burgers…..could be a hook for you.
liskstkly said
I remembered what we studied about the “McDonaldazation”, sorry that I don’t even remember how to spell that buzzword. I heard about many stories about Mc, BUT HERE I want to pop some questions:
1. why Mc can be a global attacking target? such as the “Global Day of Action Against McDonalds”
2. why so many attachink activities occured in European countries, especially in UK?
3. Try to imagine, if Mc is defeated in the attacking, will there another Mc become a new target?? and will there another kind of US products become the Global Anti …?